Background

DJI, the world leader in civilian drones and creative camera technology, designs products with dense technical specifications. For customers exploring specialized drones, handheld gimbals, and action cameras, static displays are insufficient to explain sensor sizes, stabilization algorithms, or flight times. DJI required an advanced Interactive Touch Display framework to act as a digital product specialist, allowing shoppers to deeply evaluate, compare, and simulate device capabilities before buying.

Solution

FUNPAD introduced its premier high-speed Interactive Touch & Smart Shelf infrastructure tailored for high-tech experience hubs:

·Responsive Multi-Touch Station: Ultra-sensitive touchscreen interfaces that display real-time interactive drone specifications, payload options, and component breakdown infographics.

·Immersive Video Demonstration Decks: Configured to let users interactively trigger high-definition 4K aerial footage and stabilizer comparison clips side-by-side on screen.

·Live Inventory & Delivery Lookup: Directly integrated into the storefront’s warehouse data, letting buyers instantly confirm accessory availability or schedule premium home delivery for larger cinematic packages.

Results & Benefits

Autonomous Technical Education: Empowered tech enthusiasts to self-guide through intricate hardware parameters, significantly accelerating the purchase decision cycle.

Elevated Store Productivity: Relieved floor sales staff from answering repetitive baseline spec questions, allowing them to focus on personalized customer engagement.

Frictionless O2O Purchasing: Blended physical product exploration with real-time digital stock verification, avoiding cart abandonment due to out-of-stock items.