Background

Midea is a global powerhouse in home appliances and HVAC systems, moving rapidly toward fully integrated smart home ecosystems. Selling complex consumer electronics requires showcasing how individual products—like smart refrigerators, automated air conditioners, and robotic vacuums—interconnect. Midea needed an intuitive, scenario-driven Interactive Touch Screen hub to help customers visualize appliance dimensions, energy savings, and smart ecosystem compatibility in real-world home layouts.

Solution

FUNPAD deployed an agile retail Interactive Display & Smart Shelf solution optimized for large-scale appliance experience zones:

·Scenario-Driven Touch Interface: An intuitive software layer that lets users tap on virtual rooms (e.g., Smart Kitchen, Intelligent Living Room) to see how Midea appliances operate in tandem.

·Dynamic Spec & Energy-Efficiency Calculators: Interactive screens that instantly compute long-term energy savings and display detailed installation dimensions for built-in home appliances.

·Seamless O2O QR Checkout Core: Displays persistent, secure product-specific QR codes on screen, allowing shoppers to scan via their smartphones to purchase bulky appliances online for direct factory delivery.

Results & Benefits

Shattered Showroom Limitations: Enabled mid-sized retail outlets to showcase Midea’s entire diverse catalog of colors and models without crowding the physical floor.

Enhanced Up-Selling Capability: Intuitively demonstrated the benefits of multi-device connectivity, driving ecosystem-wide bundle sales rather than single item purchases.

Streamlined Delivery Logistics: Shifted big-ticket appliance transactions to a reliable digital delivery pipeline, reducing in-store inventory stress.